In praise of friction

“Tap a button, get a ride.” We repeated it like a mantra in the early days at Uber. Every metric we obsessed over was in service of that sentence: cancellation rates, two-minute ETAs, requests-to-completed-trips. On promo days, you could tap the button and get...

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How Waymo got Chinese EVs onto American roads

How Waymo got Chinese EVs onto American roads

Want to ride in a Chinese-built EV? If you live in the U.S., your best bet might be hailing a Waymo robotaxi. Waymo’s custom-made Ojai vehicles, which started public rides in San Francisco, L.A., and Phoenix this summer, are manufactured in Ningbo, China, and then...

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Flock’s big, bad brand moment

Flock’s big, bad brand moment

Mere months ago, Flock, an Atlanta-based security camera startup, was known mostly by its target customer base: police departments, cities and towns, with a smattering of colleges, neighborhood associations, and businesses. Today, Flock’s license-plate-reading,...

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How Apple made its charming  claymation Mac mini ad

How Apple made its charming claymation Mac mini ad

In Apple’s newest ad, its Mac mini is a muscly bodybuilder, a donut-spinning race car, and a rocket ship blasting off. Every one of those characters was made out of clay. The spot, which debuted on August 25, was created by TBWAMedia Arts Lab (MAL) (a bespoke global...

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