How we chose the 2026 Pacesetters

To create the 2026 list of Pacesetters, a team of expert Fast Company editors and writers, along with a group of external judges, sought out groundbreaking executives in a variety of industries who are using generative artificial intelligence, autonomous agents, and...

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Introducing the Fast Company Pacesetters

Introducing the Fast Company Pacesetters

Not long ago, using AI to optimize customer experience meant a chatbot, often a frustratingly limited one. Now, just a couple years later, it means a steady and constantly evolving conversation between companies and the humans they serve—one where AI...

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Petrus Palmér doesn’t want Hem to be the next Ikea

Petrus Palmér doesn’t want Hem to be the next Ikea

“No Black Friday. No seasonal sales. No promotional pricing.” Earlier this year, Petrus Palmér, the founder and CEO of Hem, wrote these words on LinkedIn about his decision to do away with all discounts. This isn’t the first time Hem’s business model has changed...

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Why aren’t there more courageous leaders?

I once worked with a senior leader who had mastered the art of playing it safe. In meetings with his peers, he rarely offered an opinion until it was obvious where everyone else stood. While others debated ideas, challenged assumptions, and argued for the best path...

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HDMI For the Color Computer 2

[Scott Baker] bought a TRS-80 Color Computer off eBay some five years ago. He’d always intended to add a CoCoVGA or CoCoDV upgrade to hook it up to a monitor, but the device was sold out and his name never made it off the waitlist. Thus, he decided to build his own...

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AI ruined posters. This human designer is fixing them

AI ruined posters. This human designer is fixing them

Bad AI-designed posters have become so prolific that actual, human graphic designers are redesigning them on their own just to show the value of a living, breathing designer’s touch. AI-designed posters have a particular look. In addition to their unnatural sheen and...

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Are LLMs Really Making Developers Worse at Learning?

It's a widely held idea that learning is linked to memory. Reflecting on the years before LLMs, I have to confess: I didn't really remember a thing.When I started out as a coder, memory was everything. Memory, repetition, and a rapid feedback cycle. This is how I...

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How to Evaluate an AI-Generated Literature Review

How to Evaluate an AI-Generated Literature Review

If a report has all the expected sections and reads smoothly, does that make it a high-quality academic literature review? Not necessarily. A tidy structure and polished prose do not establish that the report has covered the core literature or accurately represented...

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