Yes, that Pirate’s Booty rebrand is real

Yes, that Pirate’s Booty rebrand is real

Pirate’s Booty, the corn puff snack that’s been a ubiquitous part of American kids’ diets for decades, just got a rebrand that’s making some fans do a double take in grocery store aisles. The overhauled packaging features a new color palette, simplified text, an...

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The backlash against AI, in 4 charts

The backlash against AI, in 4 charts

As tech companies pour billions into AI, they face a growing risk: it’s incredibly unpopular. The backlash isn’t surprising. Do we really want technology that eliminates jobs, uses huge amounts of energy and water, erodes our ability to think, and poses a wide range...

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Next stop, C: … Paris Metro screen goes off the tracks

BORK!BORK!BORK! Good news from the Paris Metro. To show off the nation's technological prowess, Parisian techies have eschewed such fripperies as advertisements and transit information in favor of a good, old-fashioned directory browser. Spotted by eagle-eyed Register...

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The pros and cons of being a stoic leader

For most of human history, philosophers and scientists alike have viewed emotion as the enemy of reason. From the Stoics of Ancient Greece to modern behavioral economists, the assumption has broadly remained the same—namely that humans are obviously capable of...

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How to Build Data Pipelines That Resist Partition Drift

Partition drift is a hidden performance drain where the physical layout of data on disk gradually uncouples from user query patterns, breaking file pruning and forcing expensive full table scans. This structural decay typically happens due to late-arriving data...

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