Category: Google

Your brand purpose isn’t what consumers remember

For years, brands have been told they need a purpose. Nearly every company now has a purpose statement, manifesto, or a carefully crafted description of how it’s making the world a better place. Yet despite this proliferation of...

250 years of business shaping justice

It is not altogether surprising that during this 250th anniversary of the founding of the United States, we also commemorate a similar milestone in the rise of capitalism: the 250th anniversary of Adam Smith’s foundational text,...

Transformation doesn’t happen in the boardroom

Every company has a transformation agenda, whether it’s AI adoption, improved productivity, new operating models, or workforce agility. But for organizations with large frontline workforces, the real transformation test is what...

The zero value of average work

The economics of knowledge work are changing in ways that are easy to underestimate. Before AI, people understood that producing competent work at scale required time, specialized skills, and organizational infrastructure. This...

These are the AI skills Gen Z should have

I wear two hats that give me a specific view on AI in education. As a mother, I care deeply about how my children are being prepared for the future. As a marketing executive whose role includes hiring entry-level employees, I...

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